During his respected career, Dr. Antonio Fierro has been able to apply his many years in the classroom and as a literacy expert to help schools and districts teach reading to every student, regardless of previous experience or native language. His vast experience contributes invaluable insight into their products and services. Dr. Fierro is a former Texas State Teacher of the Year and was a member of the LETRS cohort of literacy consultants led by Dr. Louisa Moats for almost 20 years.

Dr. Fierro has contributed to several literacy curricula for English learners along with Tools 4 Reading President Dr. Mary Dahlgren. He is the co-author of Kid Lips, their curriculum that teaches the articulatory features of English phonemes to young children with additional support for English learners. His areas of interest include early literacy instruction, improving the learning experience of pre-service teaching candidates, and the research and practice that impacts English learners. Dr. Fierro is also dedicated to advancing the knowledge base and understanding of dyslexia and other reading disabilities as his son, Antonio Jr., has dyslexia. Dr. Fierro currently sits on the board of The Reading League and is the Vice President of Academics and Professional Learning with 95 Percent Group.